Cookie Policy

Effective Date:

This Cookie Policy explains what cookies and similar technologies are, how we use them on basementstructuresnorth.co.uk, and how you can control them.

About us: Basement Structures North is a trading name of Innovative Structures Limited (Company No. 12850746).

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your actions and preferences (such as form progress, session state, and display settings) over a period of time.

We also use related technologies like pixels, tags, SDKs, and local storage. For simplicity, we refer to all of these as “cookies” in this Policy.

2. How We Use Cookies

We use cookies to:

  • Enable core site functionality and security (including protecting forms from abuse);
  • Remember your preferences (such as cookie consent choices);
  • Measure website performance and improve our services;
  • Understand how visitors interact with our pages and enquiries (e.g., which pages are visited most);
  • Support marketing measurement and advertising only where you have given consent.

Legal basis (UK GDPR / PECR): We use strictly necessary cookies to provide the website and requested services (legitimate interests and/or contract), and we rely on consent for non-essential cookies such as analytics, functional enhancements, and marketing cookies.

2.1 Third-party services

Some cookies are set by third parties we use for analytics, performance monitoring, form protection, and advertising. These third parties may process data in accordance with their own privacy policies. Where required, we only allow these cookies to be set once you have provided consent in our cookie preference centre.

2.2 International transfers

Some providers may process data outside the UK (for example in the USA). Where applicable, transfers are protected using appropriate safeguards (such as UK Addendum / Standard Contractual Clauses). For more detail, see our Privacy Policy.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential to make the site work (e.g., page navigation, load balancing, security, and form submission protection). They cannot be switched off in our preference tools. You can block them in your browser, but some parts of the website may not work.

3.2 Performance & Analytics Cookies

These help us understand how visitors use the site (e.g., pages visited, time on page, and errors encountered) so we can improve it. We only set these with your consent.

3.3 Functional Cookies

These remember choices you make (e.g., preferences) to provide enhanced features. We only use these where relevant and, where required, with your consent.

3.4 Targeting/Advertising Cookies

These may be set by us or our advertising partners to measure campaign performance or show relevant ads on other sites. We only use these with your consent.

4. How to Manage Cookies

4.1 Site Preferences (Consent)

You can review or change your cookie preferences at any time:

This button opens our cookie preference centre where you can enable/disable non-essential categories. You can also withdraw consent at any time. Withdrawing consent won’t affect the lawfulness of processing before withdrawal.

4.2 Browser Controls

Most browsers let you control cookies via settings. Use the links below for guidance:

4.3 Third-Party Opt-Outs (Examples)

These are examples. Your site may not use every service listed at all times.

  • Google Analytics opt-out add-on: Download
  • Google Ads settings: Manage
  • Meta (Facebook) ads preferences: Manage
Do Not Track (DNT)

Some browsers offer a “Do Not Track” signal. There is no industry standard for responding to DNT. We will respect your preferences set in our cookie banner and preference centre.

5. Specific Cookies (Declaration)

The table below lists cookies we may use. Actual cookies can vary depending on the pages you visit and which tools are enabled. Our consent tool (where implemented) will show the current list available on your device.

Name Provider Purpose Type Expiry Category
CookieConsent / cookie_preferences basementstructuresnorth.co.uk Stores your cookie consent choices (categories enabled/disabled). HTTP / Local storage Up to 12 months Strictly Necessary
__RequestVerificationToken basementstructuresnorth.co.uk Protects forms against cross-site request forgery (CSRF). HTTP Session Strictly Necessary
ASP.NET_SessionId basementstructuresnorth.co.uk Maintains session state to support core site functionality. HTTP Session Strictly Necessary
_ga Google Analytics Registers a unique ID used to generate statistical data on site usage. HTTP Up to 2 years Performance/Analytics
_ga_<container-id> Google Analytics Persists session state for GA4 measurement. HTTP Up to 2 years Performance/Analytics
_gid Google Analytics Used to distinguish users for analytics. HTTP 24 hours Performance/Analytics
_clck / _clsk Microsoft Clarity Analytics on user interaction to help improve usability. HTTP Up to 1 year Performance/Analytics
_fbp Meta Stores and tracks visits across websites for advertising measurement/delivery. HTTP Up to 3 months Targeting/Advertising

Note: Where available, we configure analytics/marketing tools to minimise data collection (for example, using privacy-friendly settings). See our Privacy Policy for more detail on personal data processing.

6. Changes to This Policy

We may update this Cookie Policy to reflect changes to our cookies, services, or for legal/regulatory reasons. Please check this page periodically. The “Effective Date” above indicates the latest update.

7. Contact Us

If you have questions about our use of cookies or this Policy, contact:

Basement Structures North

Email: info@basementstructuresnorth.co.uk

Phone: 0784 135 2195

Address: Unit 1 Station Lane, Huddersfield, HD2 1US

You also have the right to complain to the UK Information Commissioner’s Office (ICO): ico.org.uk.

For details on how we process personal data, see our Privacy Policy.